Many thanks to my friend Sarah Lamballe for getting a job helping out a project called Sent With A Loving Kiss out with their web promotion. The site is partly owned by Graham Winn who also owns the successful Flowercard.co.uk that I mentioned the other day. At the moment the site relies a lot on their offline media ads and their associated voucher codes. There are also some very active affiliates who help to drive traffic too. At the moment the site doesn’t have the same power and authority as Flowercard, so the goal is to change this from being more of an offline business to a fully online business. At the moment there is a lot of money spent on call centers where customers phone in their orders.
The products themselves are great, personalised chocolate gifts using ethically sourced chocolate. These gifts are equally sought after by thoughtful individuals who like to give such gifts, as well as corporate gifts for employees and clients.
Sarah has been working on the website for a while now to improve the user experience (UX) and theme the site better. My job will be to see if I can improve the organic traffic by improving the on page SEO as well as making sure that the site has a very healthy link profile. There is some stiff competition from the huge brands like Thorntons and Cadburys, but I am quite confident that we can make a dent (bite?) in the personalised chocolate market.