I decided to use Traffic Assistants at the beginning of 2008 on the advice of “traffic guru”, Howie Schwartz. Howie’s strategy involves building a network of web 2.0 properties and linking them to each other and also to your ‘money page’. Each property is linked to your money page or offer. Each property is based around just 1 keyphrase.

To add extra juice to this linking structure each property needs to be social bookmarked on multiple bookmarking sites. In addition to this, each web 2.0 property, including the social bookmarking sites has an RSS feed that needs to be pinged at Pingoat or Pingomatic.  This strategy works fantastically and can easily get you multiple entries on the first few pages of Google, the only downside is it takes time and quite frankly it is very tedious work.  For this reason I decided to use Traffic Assistants.

For more complex products I will make the properties myself and just give Traffic Assistants a list of URLs and ask them to ping them, bookmark them and then ping the bookmarks. For real quick stuff I will just give them content and the URL of my money page and say “go do Howie’s Phase 1”.

In the future I intend to explode my motorhome hire network, in which case I will say,

• Set Google alerts for “www.motorhomesdirect.co.uk” and my freephone number “0800 612 8719”
• Whenever either the URL or phone number is indexed: ping, bookmark and ping the bookmarks

You can see the beauty in this: as my articles, videos and bookmarks get syndicated around the web, the Traffic Assistant will give extra power to that by adding further links to the network of sites that are all eventually pointing to the main ‘money page’.  As the whole of this process can be outsourced to a Traffic Assistant this means that after the initial work, I do nothing!

So to some up, I think that; for each day I spend creating ideas and work for the Traffic Assistants, I give the Traffic Assistant 9 days work, this frees up another 9 days of my time that I can spend doing what I am best at, monetization, niche identification and keyword research. This is true leverage and I believe the only way to scale up your online business.

I would recommend Traffic Assistants to anyone who believes they are spending too much time repeating tasks that they know they could easily outsource.
I was at The Authority Summit in Las Vegas last year where Barbara Drazga gave a talk on outsourcing and she asked the question, “What is your hourly rate?”. She said that in a year there are only really 750 hours a year where you do productive work, so think about what you expect or would like to earn in a year and divide it by 750, this gives you your hourly rate. For most of us this is usually quite high, so think about what work you could outsource and then look at the hourly rate that Traffic Assistants charge. Has the penny dropped yet? This is what makes outsourcing work! 

There is a long waiting list for Traffic Assistants, but if you contact me I can get your application fast tracked.